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Event Listings
Workshop Facilitator Profile The Trainer has spent the past twenty years in the telecommunications industry, having served in a variety of strategic capacities in marketing and fi nance for several major U.S. competitors. Now in 2005 he left BellSouth (now part of AT&T) to form an independent consulting practice.Specializing in Strategic Planning, Pricing and Marketing Strategy,Enterprise Valuations, and Merger/Acquisition Support. His consulting firm has successfully developed competitive market strategies for a growing number of telecom clients. At BellSouth, He served for five years as Senior Director, Global Pricing Strategy, where he was responsible for the development of BellSouth’s DSL pricing strategy. Prior to BellSouth, He was Director of Pricing and Operations Analysis at Citizens Communications for four years and, prior to that, Group Manager of Residential Pricing and Competitive Analysis at Sprint Long Distance (now Sprint/Nextel) for seven years. Most of his recent work has centered on developing competitive pricing strategies for regional U.S. telecommunications companies facing emerging competition from Cable Television providers. His firm develops multi-product (Voice/ Internet/ Video) bundled pricing and conducts primary market research to measure consumer demand for and price sensitivity to competitive offers. He holds an MA in Economics from Kansas State University, where he was an Instructor and PhD candidate. Key Benefits for attending this course * EVALUATE current telecom pricing issues under the direction of a recognized expert * ANALYZE real world industry case studies. Learn from the mistakes of others * DISCOVER what causes price wars and how to avoid them. * DETERMINE how to profitably bundle your company’s landline, mobile, broadband, and video services. * EXPLORE the important relationship between product life cycle and pricing strategy * LEARN how to use price segmentation to increase profitability. * FIND out how your own employees can provide the competitive intelligence you need for a successful pricing strategy * DEVELOP tactics for successful price negotiations with large customers. * ACQUIRE the tools to build strategic pricing capabilities within your company Who Should Attend Heads of Product Management | Pricing Directors | CEOs | Marketing Directors | Business Development Directors | Business Strategy Directors | Business Analysts | Price Analysts | Operations Directors | General Managers | Product Managers | Managing Directors | Vice Presidents | Tariff Analysts | Business Planning Managers | Heads of Revenue Management | Financial Analysts | Senior Marketing Managers | Business Leaders | Price managers
Registration Website: http://www.unistrategic.com/index.php/component/option,com_eventlist/Itemid,4/did,341/func,details/ Submitted by UNI Strategic - Willy Kwan, UNI Strategic on Monday, 16 November 2009 at 12:00 AM Category: Business |
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