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Event Listings
Event summary: How can you tackle the increased pressure on pharmaceutical pricing from the governments & cost containment initiatives in an optimal way? Reveal the most effective pricing strategies in a current payer-driven and value-based pricing environment. Understand, how to excel in negotiation & be more proactive in order to meet the increasing payers expectations. Leading companies will share their experience with designing risk-sharing agreements, HTA methods and pharmacoeconomics in use. We bring you the senior industry experts from Pharma & Medical Devices together with the policy makers & payers to explore, how to deal with the uncertainty and make pricing & reimbursement processes more effective. Key speakers: VP Global Health Economics, Market Access, Solvay Pharmaceuticals, Switzerland Vice President Health Economics & Pricing, Johnson & Johnson, Belgium Managing Director, Head Spain & Portugal, Nycomed, Spain Head Global HEOR Primary Care, Bayer Schering Pharma, Germany Head Health Economics EMEA, GE Healthcare, UK Vice President European Government Affairs, GSK, Belgium Key topics: - Cost containment measures & implications for the industry & medicine pricing – is the innovation rewarded correctly? - New strategies for market access in a new reality after worldwide economic downturn - The importance & results of early dialogue between the industry and HTA agencies - Reference Pricing – best practices to sustain a competitive advantage - The role of Health Economics in value based pricing and market access strategies - Case studies on Pricing & Reimbursement in the EU – industry & health institute perspectives Who should attend: Vice Presidents, Heads, Directors, Senior Managers and Managers of: Pricing, Market Access, Reimbursement, Commercial Pricing, Pricing Strategists, Pricing & Reimbursement, Health Economics, Outcomes Research, Regulatory Affairs, Governmental Affairs, Public Affairs, Public Policy Directors, Operations, Government bodies, Regulatory Bodies
Registration Website: http://www.jacobfleming.com/event-form?id=3059&title=&from=IR Submitted by Jacob Fleming, Jacob Fleming on Wednesday, 20 January 2010 at 9:00 AM Category: Health Care & Medical |
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