3rd Pharma Marketing Asia Summit will discuss topical issues such as:-
--Global Pharma Industry Trends Impacting Asia
--Focusing on Patient Outcomes
--Market Access, Pricing and Reimbursement Considerations in Strategic Decision Making
--Beyond the Patent Cliff and Managing Product Lifecycles i.e. generics threat
--Partnerships & Licensing Strategies to Generate Market Growth
--Managing the Public & Private Hospital Segment in Your Marketing Strategy
--Deploying Marketing & Sales Resources for Optimal Performance
--Pharma Marketing Business Models for the New Marketing Landscape
--Alternative Media & Channels for Pharma Marketing
--Looking into the Future of Pharma Marketing in Asia
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