Event Listings
 
10 Blots on the Digital Media Landscape that Marketers Should Heed

The workshop will pose 10 provocative thoughts:

- Digital media are not revolutionary
- Digital marketing is not marketing
- Consumer need for engagement is a myth
- Digital communications lead to unattractive brand behavior
- Digital marketing is obsessed with numbers at the expense of human understanding
- Algorithms make erroneous assumptions and limit choice
- The internet is facilitating the creation of media monopolies
- Social Media works for people not brands
- 'Content' is predominantly digital landfill at the expense of big brand ideas
- The language of digital marketing is inflated, specious and vague


You will leave this workshop with:

- A clearer view on the landscape of digital marketing; where to focus, and what to avoid
- Foresight as to what bad brand behaviour looks like in a digital marketing context
- Insight as to how to get more out of your relationships with your agency
- Created the time and space to step back and think about your marketing plans

Time: 09:00 to 11:00

Price:
We charge a small amount to help cover costs for these non-profit events, including breakfast and a £10 donation to our charity of choice, drugfam.: GBP 42

Speaker: Richard Longworth


Event Date: 8 February 2018 - 8 February 2018 Contact Person: Natalia Susla
Venue: Atmosphere c/o, PrettyGreen 48-50 St John Street Farringdon, London, EC1M 4DG Email:
Country: United Kingdom Tel: 4402030316675

Registration Website: http://go.evvnt.com/142127-0

Submitted by Love Evvnt, Evvnt on Thursday, 8 February 2018 at 9:00 AM
Category: Business
 
Related News

Get The Best Post-Diwali Home Painting Rates In Pune By Freshhomez
Saturday, 17 Nov 2018

OnCore Leads generates tax debt leads
Saturday, 17 Nov 2018

Lyumix the Global Online Trading Center Avail a Platform for Marketing and Trading to Japanese Cars&
Friday, 16 Nov 2018

Why Do A lot of Folks Shop Online?
Friday, 16 Nov 2018

Organic Farming Market 2018 - Leading Players and Market Analysis
Friday, 16 Nov 2018

Related Events

Sustainability Summit Asia
Thursday, 15 Nov 2018

Linde.Intel.AI.Challenge
Friday, 16 Nov 2018

Intel® AI DevCamp Paris
Saturday, 17 Nov 2018

13th EPP European and Global Pricing Forum, 2018 Brussels
Monday, 19 Nov 2018

Company Secretary Training Course in London
Monday, 19 Nov 2018

Upcoming Events

International Paediatric Medical Congress
Thursday, 15 Nov 2018

The 4th Annual International Neonatal Medical Congress
Thursday, 15 Nov 2018

Sustainability Summit Asia
Thursday, 15 Nov 2018

Creative Operations Conference San Diego 2018
Thursday, 15 Nov 2018

15. AIO-Herbstkongress vom 15.-17. November 2018 in Berlin
Thursday, 15 Nov 2018

 
Want to get your press releases, event listings, and job ads on Scoopasia? Register now for a FREE account or login if you already have one!
Scoopasia v1.0b. Copyright © 2018
Today is Saturday, 17 November 2018

About Scoopasia | FAQ | Privacy Policy | Contact Us

Press Releases
Event Listings
Job Listings
Arts & Entertainment
Architecture & Construction
Automotive & Travel
Business
Consumer Technology
Economy
Education
Enterprise Technology
Food & Fashion
Government & Policy
Health Care & Medical
Legal/Law
News & Media
Religion
Science & Research
Sports & Fitness
Login / Register
Get Scoopasia through RSS Feeds & Email Notifications!


Journalist's Toolbox
Hello journalist, welcome to Scoopasia--a powerful online resource for media information in Asia. Scoopasia has press releases and media events for every beat and industry. All content on Scoopasia is 100% FREE. You don't even need to login!

  • Scoop Line
    (Instant Information Request)
    The easiest way to ask questions and request information from the PR community.


  • Advanced Search
    Drill down, dig deep, for media information the way you want it.

  • Journalist's Resources
    Resources and tools you can't do without.

  • PR Tools
    Scoopasia Blog Search
    Search the largest handpicked collection of Asia's most prominent and influential blogs.


    Resources
  • PR Bookmarks
  • Web 2.0 Bookmarks
  • Media Bookmarks

    More Coming Soon...

  • Latest Press Releases
  • Global Topical Drug Delivery Market Overview, Share, Growth Drivers and Forecast to 2023
  • Get The Best Post-Diwali Home Painting Rates In Pune By Freshhomez
  • OnCore Leads generates tax debt leads
  • Lyumix the Global Online Trading Center Avail a Platform for Marketing and Trading to Japanese Cars&
  • Why Do A lot of Folks Shop Online?

  • Latest Jobs
    Sorry, there are currently no entries posted here.