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10 Blots on the Digital Media Landscape that Marketers Should Heed

The workshop will pose 10 provocative thoughts:

- Digital media are not revolutionary
- Digital marketing is not marketing
- Consumer need for engagement is a myth
- Digital communications lead to unattractive brand behavior
- Digital marketing is obsessed with numbers at the expense of human understanding
- Algorithms make erroneous assumptions and limit choice
- The internet is facilitating the creation of media monopolies
- Social Media works for people not brands
- 'Content' is predominantly digital landfill at the expense of big brand ideas
- The language of digital marketing is inflated, specious and vague


You will leave this workshop with:

- A clearer view on the landscape of digital marketing; where to focus, and what to avoid
- Foresight as to what bad brand behaviour looks like in a digital marketing context
- Insight as to how to get more out of your relationships with your agency
- Created the time and space to step back and think about your marketing plans

Time: 09:00 to 11:00

Price:
We charge a small amount to help cover costs for these non-profit events, including breakfast and a £10 donation to our charity of choice, drugfam.: GBP 42

Speaker: Richard Longworth


Event Date: 8 February 2018 - 8 February 2018 Contact Person: Natalia Susla
Venue: Atmosphere c/o, PrettyGreen 48-50 St John Street Farringdon, London, EC1M 4DG Email:
Country: United Kingdom Tel: 4402030316675

Registration Website: http://go.evvnt.com/142127-0

Submitted by Love Evvnt, Evvnt on Thursday, 8 February 2018 at 9:00 AM
Category: Business
 
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